Barnaby Luff is Head of Marketing for Viatris New Zealand, where he is responsible for developing and building key Viatris brands in partnership with healthcare professionals, to help deliver better health outcomes for patients and their caregivers.
Prior to joining Viatris, Barnaby was Marketing Manager at Mylan, where he built a portfolio of successful brands and developed a proven track record of driving a culture of engagement and commercial success in the department.
Barnaby brings over 25 years’ experience in healthcare marketing, having worked for several multi-national health and personal care companies in both marketing and management roles. He has held senior executive leadership roles across the UK and Australasia.
Before joining Mylan, Barnaby led the Marketing team at Australian Pharmaceutical Industries. Prior to this, he held both global and local roles at Johnson & Johnson Consumer and the Boots Healthcare Group, working across several international brands.